Google Analytics – Complete Guide to Google Analytics

 

Google Analytics – Complete Guide to Google Analytics

in This Article I Will Guide You What is Google Analytics And How is Work. Google Analytics – Complete Guide to Google Analytics

Google Analytics is one of the most effective web analytics tools. Starting with the number of visitors, we provide a tool to summarize and analyze many data such as visitor distribution, visitor behavior, and gender. Data collected by Analytics will tell you a lot about your business’s strengths, weaknesses, and deficiencies. Unlike the past, a business that is only against the residents of the neighborhood can not succeed. As many people with many distributions are customers, we need to find out what they like through analysis and research. Google Analytics courses provide such information efficiently. What are you waiting for? Learn it now!

Google Analytics

2. Helpful people

Business owner

Marketing related duties

A person who dreams of an online marketing specialist

Those who prepare and operate online services

Interested in Big Data

3. Operator Recommendation

Whether you are running an online service or running an off-line business, running a homepage is a necessity and not a necessity. In that respect, many big data analysis lectures are getting popular recently so you can learn the basic concepts of such classes in this analytics course. I do not know how to do it, but I do not like it.

Google Analytics API

It was only three years since I began blogging on analytical marketing. In the meantime, I have uploaded about 30 posts about Google Analytics and Tag Manager, and many people have found it, and have left a comment on the question and cheer.

I have mostly covered the basics, but there is much more that I have not covered yet. However, both Analytics and Tag Manager have been changing UIs several times over the years, and many new features have been introduced so we will be updating and updating the existing content as a whole. The concept is ‘GA Perfect Guide for beginners’.

New articles are planned to be divided into two categories: “GA-based” and “GA-based.” In the case of GA basics, which will be updated by updating existing content, some new content will be added and the configuration will be slightly different if necessary. However, in the “GA use” category, I will cover simple usage tips and deepening contents mainly about the contents that have not been covered before.

Today we will discuss why we should use Google Analytics as our first post on GA Fundamentals.

 Digital data analysis

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We are currently living in the data era. In the area of ​​digital marketing, data analysis capabilities, which analyze customer data, derive insights, and apply them to marketing and business strategies, have become essential for today’s marketers.

Search data from search engines such as Naver, Daum, Google, social data on media such as Facebook, various advertisement media data, CRM customer data of individual companies, and weblog data of website visitors know the market It corresponds to representative digital data that understand the customer, and various analysis methods such as statistical analysis and big data analysis are applied for the use.

Google Analytics dashboard

One of the most commonly used and most commonly used data analysis in the enterprise is web analytics. For many businesses, 1) the website is the base for digital marketing activities, 2) simple installation That’s because you can collect and analyze vast amounts of customer data.

Although there are no accurate statistics, many companies use web analytics services in Korea. While some companies, such as large corporations, use expensive premium web analytics services such as Google and Adobe, most companies use and Naver Analytics, free services such as Ace Counter and Logger, which are paid services.

In this blog, we will continue to discuss the most common and widely used features and usage of Google Analytics through ongoing postings.

 What is Google Analytics?

Google Analytics is an analytics tool used to measure and improve the performance of your online business by collecting and analyzing data from your website visitors.

Google acquired Urchin Software, a web analytics company in March 2005, and launched its Google Analytics service in November of that year. It’s a free service, but it’s now the most widely used web analytics tool in the world.

Why should I use Google Analytics?

1. Free Service

The first and most obvious reason to use Google is that it does not cost anything. Google Analytics can be used by anyone with a website and a Google account.

2. Powerful features

Although Google Analytics is a free service, it offers more features than any other digital analytics tool, including:

– Massive data: Provides vast amounts of data about visitors, including over 100 standard reports

– Custom reports: In addition to the standard reports that Google provides by default, you can easily create your own custom reports by choosing the data you want to analyze (dimensions and metrics).

– Segment analysis: Enables in-depth data analysis using system segment and custom segment functions

– Additional data collection: In addition to setting up macro (target / e-commerce) such as purchasing or membership, setting event for micro-conversion such as application for counseling and downloading data, user ID ) The configuration feature allows you to collect additional data that is specific to your individual website, as well as help you gain a deeper understanding of your customers.

Google Analytics certification

– Fast processing speed: Data processing speed is fast due to Google’s powerful cloud infrastructure.

3. Excellent user interface

It’s easy to use because the user interface is simple and intuitive. Data can also be easily understood by providing indicators using various visualization methods such as graphs and pie charts in addition to tables.

4. Solution Scalability / Integration

It is easy to integrate and integrate with other Google tools that are useful for digital analysis such as Google Tag Manager, Google Data Studio, and Google Optimize as well as digital advertising solution Google AdWords.

5. Continuous feature updates

In 2017, last year alone, the Home, Discover menu, as well as the lifetime value in the audience report, the user explorer, the audience report, and the introduction of the new Global Tag (Tag) The upgrade is ongoing. Continuous enhancements that make it hard for users to follow are another important benefit of Google Analytics.

6. Easy to learn how to use

Until a few years ago, GA did not have access to a call center to inquire how to use it, and the difficulty of reading the translated documents. You can learn the main functions and how to use them. There are also many domestic and international blogs that can acquire the necessary information at that time. If you want more efficient and systematic learning, you can listen to offline lectures.

Take advantage of Google Analytics

How many users visit my website?

What are the age, gender and residence of visitors to your website?

Which of the desktop and mobile devices have the highest penetration?

Which search engine or website is heavily influenced by traffic?

What are the marketing activities that contribute the most to your conversion?

Do branded keyword inflows continue to increase?

What are your favorite pages or content on your website?

Which landing page generates the most leads?

What is the time or day of the week when purchasing occurs?

How have visitors to your website converted to purchase conversions?

I’ve written some questions that I can go through with GA. As you can see in the example above, you can use the Google tool to 1) identify which users are visiting our website, 2) which channels visitors are visiting, 3) You can get insights into many of our questions about your customers, such as how many websites have been converted, such as purchases and consultations.